Thinking is My Fighting
LAWYER. BIOETHICIST. LITERARY TRANSLATOR. STRATEGIST.
I grew up believing that the smartest person in the room would eventually be recognized. It took twenty years inside politics to understand that recognition is not a reward for excellence. It is a result of positioning.
I learned to read power from every angle it operates from: the legal, the ethical, the linguistic, the political, the strategic. That is not a list of credentials. It is how I survived rooms that were not designed for women like me
And then I left.
Virginia Woolf
What my clients find is a clear roadmap. Not encouragement. Not a mindset shift. A precise picture of where they are, why the system is not working in their favour, and a strategy to change that, whether inside an organisation or by building something entirely their own.
I built my own solopreneur business from scratch, in a new city, in my fifties, without a manual.
Everything I learned, every mistake I made, and every decision that worked is what I bring to every woman I work with.
Not a methodology borrowed from someone else.
A map drawn from my own experience. So you do not have to figure it out alone.
You have done your part. Now let me help you walk into your next chapter.
Xo, Betina
I FEEL MORE CONFIDENT MANAGING MY PROFESSIONAL INTERACTIONS.
Andi came in struggling to communicate with her boss. What she left with was not just advice but the clarity and confidence to handle the conversation herself.
— andi, accountant
BETINA TOLD ME EXACTLY WHAT TO SAY. I SAID IT, AND GOT THE RAISE I HAD BEEN WAITING FOR YEARS.
Alex had been trying to get a fair salary increase for years. Nothing worked. Before her next meeting, she talked to Betina. Betina listened, asked the right questions, and gave her the exact words to use. Something completely different from anything she had tried before. She got the raise.
— alex, events and conferences manager
MY PANCAKE WENT COLD BECAUSE I COULDN'T STOP READING.
A reader's reaction to the Cinderella Story essay. When writing makes someone forget their breakfast, it is doing exactly what it should.
ACT, subscriber of my substack The Creative Advocate
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If you are into strategy that actually moves the needle, essays that make you rethink how power works, and the occasional dispatch from Paris or Barcelona, you are in the right place.
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