For twenty years as a Senior Legislative Advisor and political strategist, I was inside the rooms where power actually moves. Now I help accomplished women understand how it works, where they stand, and how to build authority from that position.
Learn how to use AI strategically, ethically, and confidently, without losing your voice, values, originality, or critical thinking.
A 21st-Century free adaptation. An essay on women, power and financial independence.
My Substack Newsletter, where Ethics meets Strategy
Hi, I'm Betina. For twenty years, I was the person who walked into rooms where policy was made, and made sure the right results walked out.
I was a Senior Legislative Advisor in Argentina. I created a category of my own, and I got my projects passed as law. That work taught me that the difference between a good idea and a law is almost never the idea itself. It was the strategy behind it.
In 2022, I quit. Moved to Paris, then Barcelona. I launched The Creative Advocate and realized the instinct that converted votes was the same one that builds authority. Now that is the work.
I'm also a Pilates instructor, a homeschooling mom of two, and a firm believer that a well-built system is the most underrated form of self-care.
If your business is currently running on vibes, caffeine, and a prayer, hit the link below. I can help!
One 90-minute session for the woman who needs a clear direction and the first steps to get there.
Six 60-minute sessions for women who need more than one conversation to build what comes next.
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An intensive working session on your positioning, messaging, and strategy. You arrive with an idea. You leave with a plan.
WOMAN OWNED BUSINESS
From Idea to Action.
From "good girl" to female leader and solopreneur.
A 3-month programme for the accomplished woman who is ready to stop thinking about building her own business and start doing it. We go from idea to fully launched, step by step, with a strategy built entirely around you.
Briefly describe your signature offer. In Kara's case, that might look like her Systems Architect course or COO offering. Talk a little bit about what makes it great, why people love it, and what it includes.
+ Includes this important thing
+ And also this that people want
+ Don't forget this include
+ Potentially one more thing here
Keynote
SPEAKER
I speak on women, ethics, power, positioning, and the structures that shape both. Past stages include the Brocher Foundation in Geneva and the Virginia Woolf Annual Conference. If your event brings together women who are ready to think differently about authority, leadership, and what comes next, let's talk.
I FEEL MORE CONFIDENT MANAGING MY PROFESSIONAL INTERACTIONS.
Andi came in struggling to communicate with her boss. What she left with was not just advice but the clarity and confidence to handle the conversation herself.
— andi, accountant
BETINA TOLD ME EXACTLY WHAT TO SAY. I SAID IT, AND GOT THE RAISE I HAD BEEN WAITING FOR YEARS.
Alex had been trying to get a fair salary increase for years. Nothing worked. Before her next meeting, she talked to Betina. Betina listened, asked the right questions, and gave her the exact words to use. Something completely different from anything she had tried before. She got the raise.
— alex, events and conferences manager
MY PANCAKE WENT COLD BECAUSE I COULDN'T STOP READING.
A reader's reaction to the Cinderella Story essay. When writing makes someone forget their breakfast, it is doing exactly what it should.
ACT, subscriber of my substack The Creative Advocate
01
FINANCIAL INDEPENDENCE is the real FREEDOM
02
VIRGINIA WOOLF was a STRATEGIST
03
STRATEGY is EVERYTHING
04
SYSTEMS are not NEUTRAL
05
POWER does not EXPLAIN ITSELF
06
MAKE it SIMPLE, but SIGNIFICANT
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If you are into strategy that actually moves the needle, essays that make you rethink how power works, and the occasional dispatch from Paris or Barcelona, you are in the right place.
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